Thursday, June 30, 2011

It Gets Better...

The Gay cupcake

When selecting a charity to support with their The Gay cupcake, choosing the It Gets Better Project was a no-brainer for Cupcake Royale owner Jody Hall. Founded by Dan Savage and his partner Terry Miller, the It Gets Better Project seeks to give hope to LGBT youth by letting them know that life gets better. Their video went viral and soon everyday folks (and celebrities and politicians, too) were making videos of support.

Cupcake Royale donated 50% of all proceeds from sales of The Gay (and Baby Gay). They set a lofty goal to raise $5,000 during June but after a week or so, it became clear that they were going to quickly reach that goal and they upped the ante to $10,000! Dan Savage said, “Cupcake Royale's support for the It Gets Better Project is personally gratifying—I'm a regular customer, an addict, and a fan—and it will make a huge difference to LGBT youth throughout the country. We can't thank Jody and her team enough for their generosity."

Sold only during the month of June, The Gay Cupcake featured Cupcake Royale’s classic vanilla buttercake and vanilla buttercream, along with a healthy infusion of rainbow confetti in the cake, rainbow sprinkles and a proud rainbow sugar topper.

Jody Hall adds, “It’s amazing that we were able to do this, and use our “super powers” for good! By selling this cupcake and asking the community to join us in our efforts, we are able to make a great impact to IGBP. I’m so proud to be able to galvanize our community and customers around making a difference, and send a huge “thanks” out to our customers for jumping in!”