When selecting a charity to support with their The Gay cupcake, choosing the It Gets Better Project was a no-brainer for Cupcake Royale owner Jody Hall. Founded by Dan Savage and his partner Terry Miller, the It Gets Better Project seeks to give hope to LGBT youth by letting them know that life gets better. Their video went viral and soon everyday folks (and celebrities and politicians, too) were making videos of support.
Jody Hall adds, “It’s amazing that we were able to do this, and use our “super powers” for good! By selling this cupcake and asking the community to join us in our efforts, we are able to make a great impact to IGBP. I’m so proud to be able to galvanize our community and customers around making a difference, and send a huge “thanks” out to our customers for jumping in!”