Wednesday, April 8, 2009

Bringin' the Goodness: Countdown to 1111

Yesterday, some of us took a little walk-through of our new space on Capitol Hill, and we'd like to recreate that for you now. For those of you who haven't heard, we're opening a café and bakery at 1111 E Pike Street this summer. Seeing as we just took over this brand spankin' new space, this tour will require the use of your imagination.

So here's the exterior of good ol' 1111 E Pike. As you can see, not a lot going on. You got your brown paper, blue painter's tape. You can, if you look closely, see our across-the-street-neighbors the Satellite and Post Options reflected in our windows. That's right, you can get a cocktail, a cupcake, and have it all witnessed by a notary public.

Turns out, the first thing you wanna do when building a sweet new cupcake café is label the pipes. If you get those confused, you're in big trouble.

And there she is, our Glorious Leader. This shot was actually taken at 10 pm. She just always exudes a persimmon-hued glow. We're about to launch a satellite into space that will circle Seattle playing songs of praise in her honor. Track 1: Lady Love by Lou Rawls

And this is where the magic will happen. Once we move that ladder, this will be our bakery!

Sophisticated construction talk. It's pretty complicated. You wouldn't understand.

Here's the imagination part:

Imagine that crate is not really a crate. It's a bunch of tables filled with happy people.

Over at the community table (that's the big long one to your right), you got a group of community-minded folks talkin' shop about public school funding. Fact: Cupcake Royale is totally in love with public school.

Oh look - over there! (to your left) Someone just turned 3. Adorable! This will be a good year for him.

What's that in the corner? A first date? Yes. It surely is. We predict a second.

Get ready people. We are bringin' the goodness to Capitol Hill.


  1. I drove past here yesterday! I cannot WAIT!!!!!

  2. Congrats on the new location. Your salted caramel chocolatey cupcake sweetness simply cannot be contained.

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